About Marketing for Startups
Rahul Reddy is one of the known Education and training specialist. He completed his Mechanical Engineering from Kakatiya University in the year 1994. After that, he completed is post graduate diploma in management from IIM Calcutta. Rahul Reddy is one of the known Education and training specialist. He completed his Mechanical Engineering from Kakatiya University in the year 1994. After that, he completed is post graduate diploma in management from IIM Calcutta. He is the former director of Triumphant Institute of Management Education (TIME) where he worked for 10 years. Then he became the director of Vanguard business school. Currently he is the City head at Career Launcher. He has been known personality for his Educational training, Career Guidance, Advertising, Field promotions.
This course covers the underlying principles of marketing. In this course, you will learn the importance of marketing for the startups and the basics of buying behavior. You will also understand what are the requirements of the people, what is value, its different forms. Then you will learn what exactly is marketing, and what are the different types of buying behavior along with positioning, and trust. Finally, you will get some practical insights of marketing fundamentals.
After completing this course, you will be able to:
- Understand the fundamentals of Marketing
- Understand the importance of marketing
- Boost your hireability through innovative and independent learning.
The course can be taken by:
Students: All students who are pursuing any technical / professional courses related to Marketing.
Teachers/Faculties: All teachers/faculties who wish to acquire new skills.
Professionals: All management professionals, who wish to upgrade their marketing skills.
Why learn Marketing?
Marketing is very helpful in transfer, exchange and movement of goods. Goods and services are made available to customers through various intermediaries’ viz., wholesalers and retailers etc. Marketing is helpful to both producers and consumers. To the former, it tells about the specific needs and preferences of consumers and to the latter about the products that manufacturers can offer. According to Prof. Haney Hansen “Marketing involves the design of the products acceptable to the consumers and the conduct of those activities which facilitate the transfer of ownership between seller and buyer.”
Marketing is complex mechanism involving many people in one form or the other. The major marketing functions are buying, selling, financing, transport, warehousing, risk bearing and standardization, etc. In each such function different activities are performed by a large number of individuals and bodies. Thus, marketing gives employment to many people. It is estimated that about 40% of total population is directly or indirectly dependent upon marketing. In the modern era of large scale production and industrialization, role of marketing has widened. This enlarged role of marketing has created many employment opportunities for people. Converse, Huegy and Mitchell have rightly pointed out that “In order to have continuous production, there must be continuous marketing, only then employment can be sustained and high level of business activity can be continued”.
Topics to be covered
- Do we need marketing?
- Buying behaviour basics
- What do people want?
- What is value?
- Forms of value
- What is marketing?
- Types of buying behaviour
- Enuff GYAAN! Lets get practical